Cookie Policy | Msgie WhatsApp Automation Platform

1. What Are Cookies

Cookies are small text files placed on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites work more efficiently, remember your preferences, and provide information to website owners about how the site is being used.

Cookies are not programs and cannot carry viruses or malware. They cannot access other information stored on your device. You can control and manage cookies in your browser settings at any time.

Msgie Ltd ("Msgie", "we", "us") uses cookies on msgie.com in accordance with the UK General Data Protection Regulation (UK GDPR), the Privacy and Electronic Communications Regulations (PECR), and the Data Protection Act 2018.

2. How We Use Cookies

We use cookies for a number of purposes, including to:

Ensure the website and platform function correctly (strictly necessary).
Remember your preferences and settings between visits (functional).
Understand how visitors use our site so we can improve it (analytics).
Deliver relevant advertising and measure the effectiveness of our marketing campaigns (marketing).

Where cookies are not strictly necessary, we ask for your consent before placing them. You can change your preferences at any time using our tool or through your browser settings.

3. Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be disabled. They are usually set in response to actions you take, such as logging in or filling in a form. You can set your browser to block these cookies, but some parts of the site may not work correctly as a result.

Cookie Name	Provider	Purpose	Duration
`msgie_session`	Msgie	Maintains your authenticated session across page requests.	Session
`XSRF-TOKEN`	Msgie	Cross-site request forgery (CSRF) protection token.	Session
`msgie_cookie_consent`	Msgie	Stores your cookie consent preferences (localStorage).	1 year

4. Functional / Preference Cookies

Functional cookies allow the website to remember choices you make (such as your language or region) and provide enhanced, more personalised features. These cookies may be set by us or by third-party providers whose services we have added to our pages.

Cookie Name	Provider	Purpose	Duration
`msgie_lang`	Msgie	Remembers your preferred language or locale setting.	1 year
`msgie_region`	Msgie	Stores your preferred geographic region for content personalisation.	1 year
`intercom-*`	Intercom	Enables the live chat support widget and remembers conversation history.	9 months

5. Analytics / Performance Cookies

These cookies collect information about how visitors use our website — for example, which pages are visited most often and whether visitors receive error messages. All information collected is aggregated and anonymous. We use this data solely to improve how the website works.

Cookie Name	Provider	Purpose	Duration
`_ga`	Google Analytics	Distinguishes unique users by assigning a randomly generated number as a client identifier.	2 years
`_ga_XXXXXXXX`	Google Analytics	Maintains session state for Google Analytics 4.	2 years
`_gid`	Google Analytics	Distinguishes users. Stores and updates a unique value for each page visited.	24 hours
`_gat`	Google Analytics	Throttles request rate — limits data collection on high-traffic sites.	1 minute

6. Marketing / Advertising Cookies

Marketing cookies track your browsing habits across websites to build a profile of your interests and show you relevant adverts. They are placed by advertising networks with our permission. If you do not allow these cookies, you will experience less targeted advertising.

Cookie Name	Provider	Purpose	Duration
`_fbp`	Meta (Facebook)	Used by Meta to deliver, measure, and improve the relevance of adverts.	3 months
`fr`	Meta (Facebook)	Used for ad delivery and measurement across Meta products.	3 months
`_gcl_au`	Google Ads	Used by Google AdSense to experiment with advertising efficiency across sites.	3 months
`li_sugr`	LinkedIn	Used to make a probabilistic match of a user's identity outside the LinkedIn designated countries.	3 months

7. How Long Do Cookies Last

Cookies fall into two categories based on how long they persist on your device:

Session cookies: These are temporary cookies that expire when you close your browser. They help the website remember what you did on previous pages during a single visit (e.g., items added to a shopping basket, or maintaining your login between pages).
Persistent cookies: These remain on your device for a set period (see the duration column in the tables above) or until you delete them manually. They are activated each time you visit the website that created the cookie. They are used to remember your preferences across visits.

The specific duration of each cookie we use is listed in the tables in sections 3–6 above.

8. Managing Your Preferences

You have several options for controlling cookies:

Our Cookie Settings tool: Use the button below to open our preference centre and choose exactly which categories of cookies you allow. Your choices are saved in your browser's localStorage and respected on every subsequent visit.
Browser settings: All modern browsers let you view, manage, block, and delete cookies. Refer to your browser's help documentation for instructions:
Opt-out tools: For analytics and advertising cookies, you can also use industry opt-out tools such as the Your Online Choices platform or the Network Advertising Initiative opt-out page.

Please note that disabling certain cookies may affect the functionality of our website and platform.

Change your cookie preferences at any time:

9. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact our privacy team:

Email: [email protected]
Address: Msgie Ltd, [Placeholder Address], United Kingdom

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk if you believe your privacy rights have been breached.