We're Building the Future of
Business Communication on WhatsApp
Msgie gives every business — from solo operators to scaling teams — the tools to communicate, automate, and grow on the world's most-used messaging platform.
Mission & Vision
Our Mission
To make WhatsApp automation accessible, affordable, and powerful for businesses of every size — removing the technical and financial barriers that have historically limited who could use it.
Our Vision
A world where every business conversation — support, sales, bookings, reminders — happens on WhatsApp, seamlessly and at scale, without sacrificing the human touch that customers expect.
Our Story
Msgie was born out of a frustration familiar to many business owners: WhatsApp is where customers actually are, yet the tools to manage it professionally barely existed. Every enquiry was manual. Follow-ups were missed. Teams were juggling personal phone numbers to serve business customers.
We set out to build what we wished existed — a proper business platform for WhatsApp. Not a clunky enterprise integration that requires a six-figure contract, but something lean, intuitive, and built for the way real businesses operate today.
From a shared inbox and broadcast campaigns to a no-code chatbot builder and deep analytics, every feature in Msgie exists because a real business needed it.
Idea validated through conversations with 50+ business owners frustrated by WhatsApp limitations.
First version of the shared inbox and template manager shipped to early-access customers.
Broadcast campaigns, chatbot builder, and contact management launched. 200+ businesses onboarded.
Expanding into analytics, flows, multi-agent teams, and global markets.
What We Stand For
Six principles that guide every decision we make — from product to hiring to customer support.
Customer Obsession
We start with the customer problem and work backwards. Every feature, every improvement, every support interaction is measured by whether it makes our customers more successful.
Simplicity First
Complexity is easy; simplicity is hard. We sweat the UX details so our customers don't have to read documentation to do powerful things.
Transparency
Honest pricing. Clear communication. No dark patterns. We'd rather lose a sale than mislead a customer about what Msgie can do.
Innovation
WhatsApp is evolving fast and so are we. We ship features, learn quickly, and aren't afraid to discard what doesn't work in favour of what does.
Reliability
When a business depends on our platform to communicate with customers, downtime has real consequences. We engineer for the uptime and data integrity our customers deserve.
Global Ambition
WhatsApp has 2+ billion users across every country. We're building for the global business community — not just one region or one industry.
How We Work
Remote-first, async-friendly, outcome-driven. We believe great work happens when talented people have the autonomy to do it in ways that work for them.
- Fully remote team across multiple time zones
- Async-first communication — meetings are opt-in, not default
- Flat hierarchy — ideas are judged on merit, not seniority
- Outcomes over hours — we don't track clock time
- Continuous learning budget for every team member
- Direct access to founders — no layers, no politics
Join Us on This Mission
Whether you're a business ready to scale on WhatsApp or a talented person who wants to help build the future of business messaging — we'd love to hear from you.